Hiperbaric has three HPP Incubator test centers for food processing located in Burgos (Spain), its headquarters; another one in Miami, in the United States; and the recently inaugurated one in Shanghai, in China. Hiperbaric HPP Incubators are testing hub with state-of-the-art high-pressure processing pilot plant equipment that supports food entrepreneurship and value-added food & beverage products.
The new pilot plant is located in Hiperbaric’s sales and after-sales office in the Shanghai Free Trade Zone and is equipped with a Hiperbaric 55 capable of processing up to 270 kg per hour. HPP Incubator Shanghai offers food companies the opportunity to conduct full HPP product trials and receive free advice from food science experts.
45% market share in China in the coming years.
Jorge Marraud, Director of Hiperbaric Asia, says: ‘With this new facility, we are looking to collaborate with a wide range of customers in China, from small and medium-sized companies to large multinationals’. The opening of the HPP Incubator Shanghai reinforces Hiperbaric’s commitment to the Chinese market, where the company already has a significant market share, representing 10% of its turnover. Andrés Hernando, CEO of Hiperbaric, says: ‘China represents a tremendous opportunity for HPP. With our new office in Shanghai, we aim to achieve a 45% market share in China in the next five years.
Food Applications Team, the best HPP experts
At all Hiperbaric pilot plants, companies can perform HPP tests free of charge and receive professional advice on product development, packaging performance, shelf life and validation tests.
Services include:
- Development and formulation of new HPP products
- Packaging validation
- Definition of parameters for optimal processes
- Shelf life analysis
- Regulatory compliance support
- Personalised advice throughout the process
Hiperbaric’s applications team in Shanghai is composed of highly qualified professionals in food science and safety.
Guangqi Zheng, HPP Manager for China, leads the HPP Incubator Shanghai team: ‘Our goal is to give food companies a competitive advantage by offering them access to our cutting-edge HPP technology, the safest and most reliable equipment in the world, and the experience of our team with more than 25 years in the industry. HPP Incubator is ideal for all companies and technology centres that want to get started with HPP technology.
With the opening of the HPP Incubator Shanghai, the company consolidates its position as a world leader in HPP technology and contributes to a healthier and more sustainable future for all.
Hiperbaric installed its first HPP equipment in China in 2009. Since then, the company has signed more than 12 agreements for the implementation of different HPP equipment throughout the country, dedicated to the production of juices and beverages taking advantage of the unmatched productivity and reliability of Hiperbaric’s systems, along with other food sectors.
Hiperbaric launched in 2022 the website www.hiperbaric.cn to facilitate access to the local public, and has profiles on the main social networks, such as WeChat.
Feel free to contact us at any time to start your HPP trials!
