Hiperbaric, leader in the design, manufacture and sale of high pressure equipment for the food industry, has announced its participation in the prestigious China International Beverage Industry Exhibition on Science and Technology (CBST) to be held from March 5 to 7, 2025 in Shanghai. The company attends this international appointment with the Asian market, in a country where Hiperbaric is continuing a solid expansion, after the opening in May 2024 of new sales and after-sales offices in Shanghai.
HPP juices and beverages in China
In China, fruit juices are the largest application area for HPP technology. The Chinese juice and beverage market is undergoing a transformation driven by growing consumer demand for healthy, natural and convenient products. In this context, High Pressure Processing (HPP) technology has positioned itself as an innovative solution for making beverages that retain their flavor, nutrients and freshness while ensuring food safety.
Hiperbaric installed its first HPP unit in China in 2009. Since then, the company has signed more than 12 HPP equipment implementation agreements with various customers across the country, such as IF Food&Tech; Lianfeng, Bless, or ChicFoods among other food brands.
CBST: A showcase for innovation in the beverage industry
CBST has established itself as the most important professional exhibition in China in the field of technology for the beverage industry. Since its inception in 2003, this biennial event has experienced steady growth, becoming a benchmark not only in China, but throughout Asia
With an impressive track record of nine successful exhibitions, CBST has gained international recognition for its professional quality and its ability to cover the entire value chain of the beverage industry. The show offers a unique platform for the presentation of the latest technological innovations, from raw material processing to packaging and distribution.
Hiperbaric: Betting on the Asian market
Hiperbaric’s decision to participate in CBST 2025 reflects the company’s strategy to strengthen its presence in the Asian market. Following the recent opening of its Shanghai offices, the company sees this show as an unbeatable opportunity to:
- To present its high-tech solutions to the Chinese and Asian markets.
- Establish contacts with key players in the beverage industry in the region.
- Better understand the specific needs of the Asian market in juices and beverages.
- Demonstrate its commitment to innovation and adaptation to local demands.
Expectations for the CBST 2025
The 2025 edition of CBST promises to be a major event, continuing the trend of 30% growth in each edition. Hiperbaric is preparing to showcase its latest innovations in industrial high pressure processing machinery, both In-Pack and In-Bulk technology as well as automations for the beverage sector, highlighting its ability to offer efficient and sustainable solutions.
Participation in this show will not only allow Hiperbaric to increase its visibility in the Asian market, but also to gain valuable insights into the region’s specific trends and challenges.
A firm step into the future
Hiperbaric’s presence at CBST 2025 marks a significant step in its global expansion strategy. By participating in this “large gathering for professional buyers and sellers in the beverage industry”, the company not only strengthens its position in the Asian market, but also positions itself as a key player in the technological evolution of the sector.
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